About Us
our mission
Empower exporters and importers with reliable, transparent shipment visibility
our mission
Empower exporters and importers with reliable, transparent shipment visibility
our mission
Empower exporters and importers with reliable, transparent shipment visibility
Our Values
Enable data-driven decision-making in global trade
Our Values
Enable data-driven decision-making in global trade
Our Values
Enable data-driven decision-making in global trade
Founded By
Logistics operators (not tech consultants, not investors)
Founded By
Logistics operators (not tech consultants, not investors)
Founded By
Logistics operators (not tech consultants, not investors)
Why
We lived the pain of fragmented systems and manual tracking
Why
We lived the pain of fragmented systems and manual tracking
Why
We lived the pain of fragmented systems and manual tracking
Our
Founders
“Complexity in logistics isn't inevitable; it's a failure of design.”
Sham brings decades of industry leadership and strategic vision to WeTRACK. His deep roots in freight forwarding give him an intimate understanding of the pain points that plague the sector, from the operational overhead of manual tracking to the financial impact of supply chain opacity. Sham shaped the company's founding principle: technology should simplify supply chains, not complicate them.
Sham Bendre
Chairman
1/5
"When you remove friction from information flow, you unlock the true potential of your people."
Amit oversees the strategic and operational pillars of the business, ensuring that growth never comes at the cost of the simplicity and accuracy that define WeTRACK. His background in logistics operations means he thinks like our customers, which is why our product works intuitively for them
Amit Bendre
Managing Director
2/5
"The customer's operational reality must always win over software convenience."
Leads WeTRACK's day-to-day operations and business development with hands-on expertise built over years in the logistics industry. His operational acumen ensures that every decision we make is grounded in real-world workflows and customer needs. Sameer's relentless focus on execution means our vision doesn't stay theoretical, it becomes reality.
Sameer Bendre
Joint Managing Director
3/5
"Global supply chains succeed when you honor local complexity."
Vaidyanathan leads WeTRACK's North American expansion and customer engagement with a deep understanding of how American importers, exporters, and freight forwarders operate. His role ensures that WeTRACK serves global customers with the local expertise they expect.
Vaidyanathan Iyer
President, USA
4/5
"Powerful technology should feel effortless to use."
Aniruddha builds the engineering foundation that makes WeTRACK's simplicity and accuracy possible. He's the architect behind our direct integrations with carriers, ports, and custom systems, the technical infrastructure that delivers 97% accuracy without complexity. With 15 years of experience building products in the field of data triangulation, deep learning & API-driven architectures, he brings a depth of technical expertise that translates into reliable, scalable container tracking infrastructure.
Aniruddha Nanivadekar
Chief Technology Officer
5/5
“Complexity in logistics isn't inevitable; it's a failure of design.”
Sham brings decades of industry leadership and strategic vision to WeTRACK. His deep roots in freight forwarding give him an intimate understanding of the pain points that plague the sector, from the operational overhead of manual tracking to the financial impact of supply chain opacity. Sham shaped the company's founding principle: technology should simplify supply chains, not complicate them.
Sham Bendre
Chairman
1/5
"When you remove friction from information flow, you unlock the true potential of your people."
Amit oversees the strategic and operational pillars of the business, ensuring that growth never comes at the cost of the simplicity and accuracy that define WeTRACK. His background in logistics operations means he thinks like our customers, which is why our product works intuitively for them
Amit Bendre
Managing Director
2/5
"The customer's operational reality must always win over software convenience."
Leads WeTRACK's day-to-day operations and business development with hands-on expertise built over years in the logistics industry. His operational acumen ensures that every decision we make is grounded in real-world workflows and customer needs. Sameer's relentless focus on execution means our vision doesn't stay theoretical, it becomes reality.
Sameer Bendre
Joint Managing Director
3/5
"Global supply chains succeed when you honor local complexity."
Vaidyanathan leads WeTRACK's North American expansion and customer engagement with a deep understanding of how American importers, exporters, and freight forwarders operate. His role ensures that WeTRACK serves global customers with the local expertise they expect.
Vaidyanathan Iyer
President, USA
4/5
"Powerful technology should feel effortless to use."
Aniruddha builds the engineering foundation that makes WeTRACK's simplicity and accuracy possible. He's the architect behind our direct integrations with carriers, ports, and custom systems, the technical infrastructure that delivers 97% accuracy without complexity. With 15 years of experience building products in the field of data triangulation, deep learning & API-driven architectures, he brings a depth of technical expertise that translates into reliable, scalable container tracking infrastructure.
Aniruddha Nanivadekar
Chief Technology Officer
5/5
“Complexity in logistics isn't inevitable; it's a failure of design.”
Sham brings decades of industry leadership and strategic vision to WeTRACK. His deep roots in freight forwarding give him an intimate understanding of the pain points that plague the sector, from the operational overhead of manual tracking to the financial impact of supply chain opacity. Sham shaped the company's founding principle: technology should simplify supply chains, not complicate them.
Sham Bendre
Chairman
1/5
"When you remove friction from information flow, you unlock the true potential of your people."
Amit oversees the strategic and operational pillars of the business, ensuring that growth never comes at the cost of the simplicity and accuracy that define WeTRACK. His background in logistics operations means he thinks like our customers, which is why our product works intuitively for them
Amit Bendre
Managing Director
2/5
"The customer's operational reality must always win over software convenience."
Leads WeTRACK's day-to-day operations and business development with hands-on expertise built over years in the logistics industry. His operational acumen ensures that every decision we make is grounded in real-world workflows and customer needs. Sameer's relentless focus on execution means our vision doesn't stay theoretical, it becomes reality.
Sameer Bendre
Joint Managing Director
3/5
"Global supply chains succeed when you honor local complexity."
Vaidyanathan leads WeTRACK's North American expansion and customer engagement with a deep understanding of how American importers, exporters, and freight forwarders operate. His role ensures that WeTRACK serves global customers with the local expertise they expect.
Vaidyanathan Iyer
President, USA
4/5
"Powerful technology should feel effortless to use."
Aniruddha builds the engineering foundation that makes WeTRACK's simplicity and accuracy possible. He's the architect behind our direct integrations with carriers, ports, and custom systems, the technical infrastructure that delivers 97% accuracy without complexity. With 15 years of experience building products in the field of data triangulation, deep learning & API-driven architectures, he brings a depth of technical expertise that translates into reliable, scalable container tracking infrastructure.
Aniruddha Nanivadekar
Chief Technology Officer
5/5
“Complexity in logistics isn't inevitable; it's a failure of design.”
Sham brings decades of industry leadership and strategic vision to WeTRACK. His deep roots in freight forwarding give him an intimate understanding of the pain points that plague the sector, from the operational overhead of manual tracking to the financial impact of supply chain opacity. Sham shaped the company's founding principle: technology should simplify supply chains, not complicate them.
Sham Bendre
Chairman
1/5
"When you remove friction from information flow, you unlock the true potential of your people."
Amit oversees the strategic and operational pillars of the business, ensuring that growth never comes at the cost of the simplicity and accuracy that define WeTRACK. His background in logistics operations means he thinks like our customers, which is why our product works intuitively for them
Amit Bendre
Managing Director
2/5
"The customer's operational reality must always win over software convenience."
Leads WeTRACK's day-to-day operations and business development with hands-on expertise built over years in the logistics industry. His operational acumen ensures that every decision we make is grounded in real-world workflows and customer needs. Sameer's relentless focus on execution means our vision doesn't stay theoretical, it becomes reality.
Sameer Bendre
Joint Managing Director
3/5
"Global supply chains succeed when you honor local complexity."
Vaidyanathan leads WeTRACK's North American expansion and customer engagement with a deep understanding of how American importers, exporters, and freight forwarders operate. His role ensures that WeTRACK serves global customers with the local expertise they expect.
Vaidyanathan Iyer
President, USA
4/5
"Powerful technology should feel effortless to use."
Aniruddha builds the engineering foundation that makes WeTRACK's simplicity and accuracy possible. He's the architect behind our direct integrations with carriers, ports, and custom systems, the technical infrastructure that delivers 97% accuracy without complexity. With 15 years of experience building products in the field of data triangulation, deep learning & API-driven architectures, he brings a depth of technical expertise that translates into reliable, scalable container tracking infrastructure.
Aniruddha Nanivadekar
Chief Technology Officer
5/5
“Complexity in logistics isn't inevitable; it's a failure of design.”
Sham brings decades of industry leadership and strategic vision to WeTRACK. His deep roots in freight forwarding give him an intimate understanding of the pain points that plague the sector, from the operational overhead of manual tracking to the financial impact of supply chain opacity. Sham shaped the company's founding principle: technology should simplify supply chains, not complicate them.
Sham Bendre
Chairman
1/5
"When you remove friction from information flow, you unlock the true potential of your people."
Amit oversees the strategic and operational pillars of the business, ensuring that growth never comes at the cost of the simplicity and accuracy that define WeTRACK. His background in logistics operations means he thinks like our customers, which is why our product works intuitively for them
Amit Bendre
Managing Director
2/5
"The customer's operational reality must always win over software convenience."
Leads WeTRACK's day-to-day operations and business development with hands-on expertise built over years in the logistics industry. His operational acumen ensures that every decision we make is grounded in real-world workflows and customer needs. Sameer's relentless focus on execution means our vision doesn't stay theoretical, it becomes reality.
Sameer Bendre
Joint Managing Director
3/5
"Global supply chains succeed when you honor local complexity."
Vaidyanathan leads WeTRACK's North American expansion and customer engagement with a deep understanding of how American importers, exporters, and freight forwarders operate. His role ensures that WeTRACK serves global customers with the local expertise they expect.
Vaidyanathan Iyer
President, USA
4/5
"Powerful technology should feel effortless to use."
Aniruddha builds the engineering foundation that makes WeTRACK's simplicity and accuracy possible. He's the architect behind our direct integrations with carriers, ports, and custom systems, the technical infrastructure that delivers 97% accuracy without complexity. With 15 years of experience building products in the field of data triangulation, deep learning & API-driven architectures, he brings a depth of technical expertise that translates into reliable, scalable container tracking infrastructure.
Aniruddha Nanivadekar
Chief Technology Officer
5/5
“Complexity in logistics isn't inevitable; it's a failure of design.”
Sham brings decades of industry leadership and strategic vision to WeTRACK. His deep roots in freight forwarding give him an intimate understanding of the pain points that plague the sector, from the operational overhead of manual tracking to the financial impact of supply chain opacity. Sham shaped the company's founding principle: technology should simplify supply chains, not complicate them.
Sham Bendre
Chairman
1/5
"When you remove friction from information flow, you unlock the true potential of your people."
Amit oversees the strategic and operational pillars of the business, ensuring that growth never comes at the cost of the simplicity and accuracy that define WeTRACK. His background in logistics operations means he thinks like our customers, which is why our product works intuitively for them
Amit Bendre
Managing Director
2/5
"The customer's operational reality must always win over software convenience."
Leads WeTRACK's day-to-day operations and business development with hands-on expertise built over years in the logistics industry. His operational acumen ensures that every decision we make is grounded in real-world workflows and customer needs. Sameer's relentless focus on execution means our vision doesn't stay theoretical, it becomes reality.
Sameer Bendre
Joint Managing Director
3/5
"Global supply chains succeed when you honor local complexity."
Vaidyanathan leads WeTRACK's North American expansion and customer engagement with a deep understanding of how American importers, exporters, and freight forwarders operate. His role ensures that WeTRACK serves global customers with the local expertise they expect.
Vaidyanathan Iyer
President, USA
4/5
"Powerful technology should feel effortless to use."
Aniruddha builds the engineering foundation that makes WeTRACK's simplicity and accuracy possible. He's the architect behind our direct integrations with carriers, ports, and custom systems, the technical infrastructure that delivers 97% accuracy without complexity. With 15 years of experience building products in the field of data triangulation, deep learning & API-driven architectures, he brings a depth of technical expertise that translates into reliable, scalable container tracking infrastructure.
Aniruddha Nanivadekar
Chief Technology Officer
5/5
“Complexity in logistics isn't inevitable; it's a failure of design.”
Sham brings decades of industry leadership and strategic vision to WeTRACK. His deep roots in freight forwarding give him an intimate understanding of the pain points that plague the sector, from the operational overhead of manual tracking to the financial impact of supply chain opacity. Sham shaped the company's founding principle: technology should simplify supply chains, not complicate them.
Sham Bendre
Chairman
1/5
"When you remove friction from information flow, you unlock the true potential of your people."
Amit oversees the strategic and operational pillars of the business, ensuring that growth never comes at the cost of the simplicity and accuracy that define WeTRACK. His background in logistics operations means he thinks like our customers, which is why our product works intuitively for them
Amit Bendre
Managing Director
2/5
"The customer's operational reality must always win over software convenience."
Leads WeTRACK's day-to-day operations and business development with hands-on expertise built over years in the logistics industry. His operational acumen ensures that every decision we make is grounded in real-world workflows and customer needs. Sameer's relentless focus on execution means our vision doesn't stay theoretical, it becomes reality.
Sameer Bendre
Joint Managing Director
3/5
"Global supply chains succeed when you honor local complexity."
Vaidyanathan leads WeTRACK's North American expansion and customer engagement with a deep understanding of how American importers, exporters, and freight forwarders operate. His role ensures that WeTRACK serves global customers with the local expertise they expect.
Vaidyanathan Iyer
President, USA
4/5
"Powerful technology should feel effortless to use."
Aniruddha builds the engineering foundation that makes WeTRACK's simplicity and accuracy possible. He's the architect behind our direct integrations with carriers, ports, and custom systems, the technical infrastructure that delivers 97% accuracy without complexity. With 15 years of experience building products in the field of data triangulation, deep learning & API-driven architectures, he brings a depth of technical expertise that translates into reliable, scalable container tracking infrastructure.
Aniruddha Nanivadekar
Chief Technology Officer
5/5
“Complexity in logistics isn't inevitable; it's a failure of design.”
Sham brings decades of industry leadership and strategic vision to WeTRACK. His deep roots in freight forwarding give him an intimate understanding of the pain points that plague the sector, from the operational overhead of manual tracking to the financial impact of supply chain opacity. Sham shaped the company's founding principle: technology should simplify supply chains, not complicate them.
Sham Bendre
Chairman
1/5
"When you remove friction from information flow, you unlock the true potential of your people."
Amit oversees the strategic and operational pillars of the business, ensuring that growth never comes at the cost of the simplicity and accuracy that define WeTRACK. His background in logistics operations means he thinks like our customers, which is why our product works intuitively for them
Amit Bendre
Managing Director
2/5
"The customer's operational reality must always win over software convenience."
Leads WeTRACK's day-to-day operations and business development with hands-on expertise built over years in the logistics industry. His operational acumen ensures that every decision we make is grounded in real-world workflows and customer needs. Sameer's relentless focus on execution means our vision doesn't stay theoretical, it becomes reality.
Sameer Bendre
Joint Managing Director
3/5
"Global supply chains succeed when you honor local complexity."
Vaidyanathan leads WeTRACK's North American expansion and customer engagement with a deep understanding of how American importers, exporters, and freight forwarders operate. His role ensures that WeTRACK serves global customers with the local expertise they expect.
Vaidyanathan Iyer
President, USA
4/5
"Powerful technology should feel effortless to use."
Aniruddha builds the engineering foundation that makes WeTRACK's simplicity and accuracy possible. He's the architect behind our direct integrations with carriers, ports, and custom systems, the technical infrastructure that delivers 97% accuracy without complexity. With 15 years of experience building products in the field of data triangulation, deep learning & API-driven architectures, he brings a depth of technical expertise that translates into reliable, scalable container tracking infrastructure.
Aniruddha Nanivadekar
Chief Technology Officer
5/5
“Complexity in logistics isn't inevitable; it's a failure of design.”
Sham brings decades of industry leadership and strategic vision to WeTRACK. His deep roots in freight forwarding give him an intimate understanding of the pain points that plague the sector, from the operational overhead of manual tracking to the financial impact of supply chain opacity. Sham shaped the company's founding principle: technology should simplify supply chains, not complicate them.
Sham Bendre
Chairman
1/5
"When you remove friction from information flow, you unlock the true potential of your people."
Amit oversees the strategic and operational pillars of the business, ensuring that growth never comes at the cost of the simplicity and accuracy that define WeTRACK. His background in logistics operations means he thinks like our customers, which is why our product works intuitively for them
Amit Bendre
Managing Director
2/5
"The customer's operational reality must always win over software convenience."
Leads WeTRACK's day-to-day operations and business development with hands-on expertise built over years in the logistics industry. His operational acumen ensures that every decision we make is grounded in real-world workflows and customer needs. Sameer's relentless focus on execution means our vision doesn't stay theoretical, it becomes reality.
Sameer Bendre
Joint Managing Director
3/5
"Global supply chains succeed when you honor local complexity."
Vaidyanathan leads WeTRACK's North American expansion and customer engagement with a deep understanding of how American importers, exporters, and freight forwarders operate. His role ensures that WeTRACK serves global customers with the local expertise they expect.
Vaidyanathan Iyer
President, USA
4/5
"Powerful technology should feel effortless to use."
Aniruddha builds the engineering foundation that makes WeTRACK's simplicity and accuracy possible. He's the architect behind our direct integrations with carriers, ports, and custom systems, the technical infrastructure that delivers 97% accuracy without complexity. With 15 years of experience building products in the field of data triangulation, deep learning & API-driven architectures, he brings a depth of technical expertise that translates into reliable, scalable container tracking infrastructure.
Aniruddha Nanivadekar
Chief Technology Officer
5/5
“Complexity in logistics isn't inevitable; it's a failure of design.”
Sham brings decades of industry leadership and strategic vision to WeTRACK. His deep roots in freight forwarding give him an intimate understanding of the pain points that plague the sector, from the operational overhead of manual tracking to the financial impact of supply chain opacity. Sham shaped the company's founding principle: technology should simplify supply chains, not complicate them.
Sham Bendre
Chairman
1/5
"When you remove friction from information flow, you unlock the true potential of your people."
Amit oversees the strategic and operational pillars of the business, ensuring that growth never comes at the cost of the simplicity and accuracy that define WeTRACK. His background in logistics operations means he thinks like our customers, which is why our product works intuitively for them
Amit Bendre
Managing Director
2/5
"The customer's operational reality must always win over software convenience."
Leads WeTRACK's day-to-day operations and business development with hands-on expertise built over years in the logistics industry. His operational acumen ensures that every decision we make is grounded in real-world workflows and customer needs. Sameer's relentless focus on execution means our vision doesn't stay theoretical, it becomes reality.
Sameer Bendre
Joint Managing Director
3/5
"Global supply chains succeed when you honor local complexity."
Vaidyanathan leads WeTRACK's North American expansion and customer engagement with a deep understanding of how American importers, exporters, and freight forwarders operate. His role ensures that WeTRACK serves global customers with the local expertise they expect.
Vaidyanathan Iyer
President, USA
4/5
"Powerful technology should feel effortless to use."
Aniruddha builds the engineering foundation that makes WeTRACK's simplicity and accuracy possible. He's the architect behind our direct integrations with carriers, ports, and custom systems, the technical infrastructure that delivers 97% accuracy without complexity. With 15 years of experience building products in the field of data triangulation, deep learning & API-driven architectures, he brings a depth of technical expertise that translates into reliable, scalable container tracking infrastructure.
Aniruddha Nanivadekar
Chief Technology Officer
5/5
“Complexity in logistics isn't inevitable; it's a failure of design.”
Sham brings decades of industry leadership and strategic vision to WeTRACK. His deep roots in freight forwarding give him an intimate understanding of the pain points that plague the sector, from the operational overhead of manual tracking to the financial impact of supply chain opacity. Sham shaped the company's founding principle: technology should simplify supply chains, not complicate them.
Sham Bendre
Chairman
1/5
"When you remove friction from information flow, you unlock the true potential of your people."
Amit oversees the strategic and operational pillars of the business, ensuring that growth never comes at the cost of the simplicity and accuracy that define WeTRACK. His background in logistics operations means he thinks like our customers, which is why our product works intuitively for them
Amit Bendre
Managing Director
2/5
"The customer's operational reality must always win over software convenience."
Leads WeTRACK's day-to-day operations and business development with hands-on expertise built over years in the logistics industry. His operational acumen ensures that every decision we make is grounded in real-world workflows and customer needs. Sameer's relentless focus on execution means our vision doesn't stay theoretical, it becomes reality.
Sameer Bendre
Joint Managing Director
3/5
"Global supply chains succeed when you honor local complexity."
Vaidyanathan leads WeTRACK's North American expansion and customer engagement with a deep understanding of how American importers, exporters, and freight forwarders operate. His role ensures that WeTRACK serves global customers with the local expertise they expect.
Vaidyanathan Iyer
President, USA
4/5
"Powerful technology should feel effortless to use."
Aniruddha builds the engineering foundation that makes WeTRACK's simplicity and accuracy possible. He's the architect behind our direct integrations with carriers, ports, and custom systems, the technical infrastructure that delivers 97% accuracy without complexity. With 15 years of experience building products in the field of data triangulation, deep learning & API-driven architectures, he brings a depth of technical expertise that translates into reliable, scalable container tracking infrastructure.
Aniruddha Nanivadekar
Chief Technology Officer
5/5
“Complexity in logistics isn't inevitable; it's a failure of design.”
Sham brings decades of industry leadership and strategic vision to WeTRACK. His deep roots in freight forwarding give him an intimate understanding of the pain points that plague the sector, from the operational overhead of manual tracking to the financial impact of supply chain opacity. Sham shaped the company's founding principle: technology should simplify supply chains, not complicate them.
Sham Bendre
Chairman
1/5
"When you remove friction from information flow, you unlock the true potential of your people."
Amit oversees the strategic and operational pillars of the business, ensuring that growth never comes at the cost of the simplicity and accuracy that define WeTRACK. His background in logistics operations means he thinks like our customers, which is why our product works intuitively for them
Amit Bendre
Managing Director
2/5
"The customer's operational reality must always win over software convenience."
Leads WeTRACK's day-to-day operations and business development with hands-on expertise built over years in the logistics industry. His operational acumen ensures that every decision we make is grounded in real-world workflows and customer needs. Sameer's relentless focus on execution means our vision doesn't stay theoretical, it becomes reality.
Sameer Bendre
Joint Managing Director
3/5
"Global supply chains succeed when you honor local complexity."
Vaidyanathan leads WeTRACK's North American expansion and customer engagement with a deep understanding of how American importers, exporters, and freight forwarders operate. His role ensures that WeTRACK serves global customers with the local expertise they expect.
Vaidyanathan Iyer
President, USA
4/5
"Powerful technology should feel effortless to use."
Aniruddha builds the engineering foundation that makes WeTRACK's simplicity and accuracy possible. He's the architect behind our direct integrations with carriers, ports, and custom systems, the technical infrastructure that delivers 97% accuracy without complexity. With 15 years of experience building products in the field of data triangulation, deep learning & API-driven architectures, he brings a depth of technical expertise that translates into reliable, scalable container tracking infrastructure.
Aniruddha Nanivadekar
Chief Technology Officer
5/5
Testimonials
Our Founders
Real feedback from athletes pushing the limits of human performance, powered by AI.